Effective Date: 27 Sep 2024

Mirari respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our smart mirrors, website, and related services.

1. Information We Collect

1.1. Personal Information

We may collect the following types of personal information when you interact with Mirari products and services:

• Contact Information: Name, email address, phone number, and mailing address.
• Account Information: Username, password, and account details if you create an account with us.
• Payment Information: Credit card or other financial information required for transactions.
• User Preferences: Settings and preferences related to your use of our smart mirrors (e.g., brightness, widgets, apps, etc.).

1.2. Automatically Collected Information

When you use Mirari smart mirrors or visit our website, we automatically collect certain information, such as:

• Device Information: IP address, device type, operating system, browser type, and version.
• Usage Information: Interaction data with our smart mirror features and services.
• Cookies and Tracking Technologies: We may use cookies, web beacons, and other tracking technologies to collect data about your browsing activities on our website.

1.3. Information from Third Parties

We may receive information from third-party services that are integrated with our smart mirrors (e.g., voice assistants, smart home devices, apps), but only as authorised by you.

2. How We Use Your Information

• To Provide and Improve Services: To operate, maintain, and improve the functionality of Mirari smart mirrors and related services.
• Personalisation: To customise your experience with personalised settings, features, and content.
• Customer Support: To respond to your inquiries, troubleshoot issues, and provide technical support.
• Communications: To send you updates, newsletters, and promotional content (you may opt-out at any time).
• Security and Compliance: To ensure the security of our services and comply with legal obligations.

3. Sharing of Information

3.1. Service Providers

We may share your information with trusted third-party service providers that help us operate our business, such as payment processors, hosting services, and customer support tools. These providers are bound by confidentiality obligations and may not use your information for any other purpose.

3.2. Legal Requirements

We may disclose your information if required to do so by law or in response to valid legal requests from authorities.

3.3. Business Transfers

In the event of a merger, acquisition, or sale of all or part of our business, your information may be transferred to the new owner as part of the business assets.

4. Data Security

We take appropriate security measures to protect your personal information from unauthorised access, alteration, disclosure, or destruction. These measures include encryption, secure servers, and regular security assessments. However, no system is completely secure, and we cannot guarantee absolute security.

5. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy or as required by law. When your information is no longer needed, we will securely delete or anonymise it.

6. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: You may request access to the personal information we hold about you.
• Correction: You may request corrections to any inaccurate or incomplete information.
• Deletion: You may request the deletion of your personal information, subject to legal requirements.
• Opt-out: You may opt-out of receiving promotional communications by following the unsubscribe instructions in those emails.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. You can control the use of cookies through your browser settings. However, disabling cookies may limit the functionality of certain parts of our website.

8. Third-Party Links

Our website and smart mirrors may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies before providing any personal information.

9. Children's Privacy

We do not knowingly collect personal information from children. If we learn that we have inadvertently collected such information, we will promptly delete it.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any significant changes by posting the updated policy on our website or through other communication channels.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

• Email: info@wearemirari.com
• Phone: +44 203 3769 970

By using Mirari smart mirrors or our services, you agree to the terms of this Privacy Policy. We are committed to safeguarding your privacy and protecting your personal information